An Innovative Retail Pilot Program

On Tuesday 2 March 2021, the Renew Fitzroy Street Initiative was launched with the opening of seven exciting small businesses, located at Fitzroy Street, St Kilda.

This business incubator style program is being delivered as a partnership between Port Phillip Council, Fitzroy Street Business Association and Renew Australia to encourage emerging businesses to test out their concepts, in a bricks and mortar shop environment on a famous high street.

The Program has been supported by a number of forward thinking landlords committed to reinvigorating this iconic street, by donating their vacant shops to up-and-coming traders, with rolling 30-day rent-free leases negotiated by Renew Australia giving the temporary traders time to test the market without being committed to a year-long lease.

The Renew Fitzroy Street participants have been chosen to complement, not compete with, the existing mix of retail in the precinct, encouraging locals and visitors alike to venture down to the famous street to support the new traders, while discovering or revisiting another shop, café or bar at the same time.

The shops will remain up for rent throughout the duration of the project, with property owners hoping the renewed buzz along the shopping strip will encourage businesses to join the established Fitzroy Street neighbourhood.

Farm Goat SUDS Soap

Shop 1/ 63 Fitzroy Street

Opening Hours:

Tues to Fri 10am - 6pm
Sat 10am - 3pm

Award-winning former chef, Greg Egan can trace his love of all things goat back to his childhood in Northern Victoria and a kid named Gertie.

SUDS soap, developed by Greg, contains more than 25 per cent Goat’s Milk, which means it's full of rich fatty acids. The creamy soap is accompanied by unique aromatic blends based on essential oils – the perfect way to rejuvenate and soothe skin after a long day.

Mike Stretch Finds

Shop 2/63 Fitzroy Street, St Kilda

Opening Hours:

Mon to Fri - 10am - 6pm
Sat - 10am - 6pm
Sun - 10am - 4pm

Supporting both Australian street wear and artists, Mike Stretch Finds was established in Melbourne in 2018.

With a strong emphasis on selling high quality garments containing original bold imagery, and a goal of giving local creatives a new platform on which to shine, Mike Stretch Finds has been rapidly growing and forming a community of likeminded and passionate individuals.