High Country


The fire ravaged regions of North East Victoria and Gippsland brought their wares to Melbourne courtesy of support from the City of Port Phillip’s Placemakers, VTIC, Optus, Origin, Bliss Search, Accommodation Association and 15 of their member hotels, instant retail, Linfox, Highlight, Officeworks, Exhibition Equipment Hire and the Government of Victoria.

The weekends we traded were terrific in terms of activating vacant spaces on the Street, taking over $37,000 in sales for the Producers and Makers, bringing a new audience to the Street and providing new, and needed, services and goods to the locals.

Huge thanks to our Landlords at 54 and 107 Fitzroy Street for providing the venues free of charge.

Unfortunately due to COVID-19 we had to close the stores earlier than hoped, which was to be 26 April.

Fitzroy Street St Kilda was the perfect location to welcome back so many regional people and businesses, because historically, Fitzroy Street with its wonderful old Mansion Flats and hotels was the desired location for country Victoria from before the turn of the last Century right through to the early 1950s.

Fitzroy Street has also always welcomed people who were looking for a 'Place', a place to live, a place to begin their life in Australia and of course a place to be yourself.

This Christmas and early summer saw a giant part of Australia burn, with loss of lives, homes, livestock and memories, the communities of The High Country and Gippsland were devastated.

The Fitzroy Street Comeback was a way to say we care, we are here to help, and we know that our Port Phillip community and the broader Melbourne community was there to shop, taste and buy wines, cheeses, handmade sweets and all the other amazing merchandise that was available.

Thank you to the incredible sponsors who have made this possible, Chris, Manny, Charlotte and Russell our wonderful and generous landlords, donations from businesses including Optus, Origin, Bliss Search, Highlight, Accommodation Association, Instant Retail, Linfox, Exhibition Equipment Hire and Officeworks.

Some of the participants have online stores so visit them below.

Our traders:

Abide
Adventure Guides Australia
Alabasta Organik
Alpine Cider
Alpine Glamping & Diana Alpine Lodge
Alpine Pottery
Alpine Valley Getaways
Argent Silversmith
B and L Lewis T/A Bike and Barrel Wines
Barwite Wineyards
Bee Side Wraps
Billsons
Billy Button Wine
Blizzard Brewing
Bogong Horseback Adventures
Botanic Alps
Bridge Road Brewers
Bright Adventure Company
Bright Brewery
CheekyBits Boutique
Dal Zotto wines
De Bortoli Rutherglen Estate
Dela Viktoria
Delatite Special Occasions
Dickens Real Estate & Bright Holiday Accommodation
DUMU Cafe w Ricardi's Alpine Gourmet Meat
East Gippsland Shire Council
Falls Creek Chamber of Commerce
FAM Events & Productions
Feathertop winery
Follow My Wheel
Gallery Lavande
Gamze Smoke house
Ginger Ki Yoga & Wellness
Gippsland Jersey
Glenbosch Wine Estate
Grannys Pantry
Gravel Mob
Gundowrings Finest Ice Cream
Hey cool
Homestead Estate
Hot Chilli Sauce & Beef Jerky. Rail Trail Cafe
Indigo wines
James & Co
Journey Bright
King River Brewing
King Valley Spice
King Valley Fine Foods
Kiwi's Ice Cream
Lightfoot & Sons
Little Cottage Creative
Louisa Morris Cakes
Mansfield Apartments
Mansfield Bushwalks
Mansfield Coffee Merchant
Mat Vaughan Artist
Mayford Wines
Michelini Wines
Milawa Cheese
Gather Music Festival
Mount Beauty Music Festival
Mountainside Photography
Mt Buffalo Olives
Myrtleford Farmers Market
Osborne Olives
Pfeiffer wines
Pizzini Wines
Politini Wines
Pumpkin Seeds Australia
Pure Indulgence
Rafting Australia
Rail Trail River House
Red Feet Wines
Red Ramia Trading
Reed & Co Distillery
Rocky Valley Bikes & Snow Sports
Rutherglen Providore
Sailors Grave Brewing
Sixpence Coffee Roasters
Sword man
The Milawa Kitchen and Bread
Valhalla Wines
Wandiful Produce
Warrabilla Wines
Whitlands Blueberries
Wicked Virgin
Wood Park Wines
The Kilnhouses
The Olive Shop Milawa
Tin Shed Cider
Tour De Vines
Walkabout Apiaries
Whipps Designs
Bush Track Wines