The fire ravaged regions of North East Victoria and Gippsland brought their wares to Melbourne courtesy of support from the City of Port Phillip’s Placemakers, VTIC, Optus, Origin, Bliss Search, Accommodation Association and 15 of their member hotels, instant retail, Linfox, Highlight, Officeworks, Exhibition Equipment Hire and the Government of Victoria.
The weekends we traded were terrific in terms of activating vacant spaces on the Street, taking over $37,000 in sales for the Producers and Makers, bringing a new audience to the Street and providing new, and needed, services and goods to the locals.
Huge thanks to our Landlords at 54 and 107 Fitzroy Street for providing the venues free of charge.
Unfortunately due to COVID-19 we had to close the stores earlier than hoped, which was to be 26 April.
Fitzroy Street St Kilda was the perfect location to welcome back so many regional people and businesses, because historically, Fitzroy Street with its wonderful old Mansion Flats and hotels was the desired location for country Victoria from before the turn of the last Century right through to the early 1950s.
Fitzroy Street has also always welcomed people who were looking for a 'Place', a place to live, a place to begin their life in Australia and of course a place to be yourself.
This Christmas and early summer saw a giant part of Australia burn, with loss of lives, homes, livestock and memories, the communities of The High Country and Gippsland were devastated.
The Fitzroy Street Comeback was a way to say we care, we are here to help, and we know that our Port Phillip community and the broader Melbourne community was there to shop, taste and buy wines, cheeses, handmade sweets and all the other amazing merchandise that was available.
Thank you to the incredible sponsors who have made this possible, Chris, Manny, Charlotte and Russell our wonderful and generous landlords, donations from businesses including Optus, Origin, Bliss Search, Highlight, Accommodation Association, Instant Retail, Linfox, Exhibition Equipment Hire and Officeworks.
Some of the participants have online stores so visit them below.